Articles by

Shelby Sapusek

Shelby Sapusek started in the newspaper industry; working in graphic design and pre-press. She’s been working in the wide-format print industry since 2011. Today, she travels to printing facilities to work with graphic designers, end users and manufacturers to improve their color management skills.
Title: Color Management Consultant, CMO of ColorCasters, LLC

Dissecting Delta E and the Mathematical Difference Between Colors

When discussing colors, we often don’t need to see two hues or color family types next to each other to understand that they are very different from each other. We generally understand that red and green are not the same color; nor are orange and violet. However, in color science and color management, we need…

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A Guide To Spectrophotometers for Measuring and Verifying Color

While the concept of color relates to our sense of sight, it usually isn’t perceived accurately with our eyes alone. To help us overcome the limitations of our naked eye, we rely on spectrophotometers for measuring color in the print industry. Why You Can’t Trust Your Eyes Alone To Perceive Color First, let’s discuss the…

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Why Printer Maintenance is Important in Color Management

It was mid-summer in the Midwest. My business partner and I were driving from our home state to an adjoining one. Our mission was to spend a couple of days profiling printers for a new client. As always, we had gathered some information before we accepted the job. We knew we were going to be…

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How To Create Named Spot Colors in Adobe (and Your RIP)

Before learning how to create named spot colors, it’s important to understand what they are and how they are used. Just a few weeks ago, my business partner Jim Raffel and I presented “How Important Is Brand Color?” at the ISA International Sign Expo in Las Vegas. Many print facilities are tasked with achieving accurate…

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Keeping It Neutral: Creating the Ideal Workspace to View Color

How we view and assess color is important throughout a color management strategy. While we can’t solely trust our eyes alone, there are steps we can take that make it easier and better for our eyes to see color. The Problem with Our Eyes Human eyes are frail. They become less effective with age. We…

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Reviewing Your Color Management Strategy: What Variables Are at Play?

Color management issues often aren’t discovered until we are viewing what we hoped would be the final print product. And since that’s where the problems are found, our instinct tells us that we should fix them there – at the end of the printing process. However, there are many variables that can affect color quality…

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