Articles by
Shelby Sapusek
Shelby Sapusek started in the newspaper industry; working in graphic design and pre-press. She’s been working in the wide-format print industry since 2011. Today, she travels to printing facilities to work with graphic designers, end users and manufacturers to improve their color management skills.
Title: Color Management Consultant, CMO of ColorCasters, LLC
Mistakes That Can Affect Color Reproduction
When you’re trying to achieve consistent and repeatable color, your first inclination might be to jump right into making test prints, profiling your printer, or downloading profiles from ColorBase.com. But there are several tasks that should be addressed beforehand. By failing to address these variables, you can easily make a mistake that will affect your…
Why Monitor Calibration Is Important For Color Management
As human beings, we can see millions and millions of colors with our eyes. Of course, we want to be able to recreate all those colors in our prints. But that’s impossible. While we can see all these colors, our computer monitors can theoretically reproduce about 17 million colors. Beyond that, our printing devices can…
The Importance of a Custom Test Image for Color Verification
Have you ever taken a picture with your phone and looked at it later to realize that it was a great image? This might surprise you; but that picture just might make a great custom test image for color verification in your facility. Your Brain’s Color Memory Without even realizing it, your mind engages in…
How To Set Up Ideal Color Management Settings For Adobe Software
One of the keys to a good color management strategy is choosing the ideal settings for your RGB and CMYK working spaces in Adobe. If you choose wisely, you can open up your color gamut and achieve better consistency between print jobs. The Defaults Upon Download When you first download Adobe Illustrator, Photoshop and InDesign,…
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