We’d love to know how you address issues with color

January 8, 2026 by Kai Chaplin

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In order to design better color solutions for you, we'd appreciate your input to the following questions. Thanks!

Survey
1. What causes the biggest delay in your work right now?
2. How often do you win new customers because their previous print supplier couldn’t print the right color or struggled with print consistency?
3. A client brings a physical sample (like a business card) and asks: "Can you match this color?" What do you think immediately?
4. When a job is printed and the color is 'wrong' (for example: the printed red isn't the same as the brand's red), how do you fix it?
5. On a difficult job, how much material do you print for "testing" before you print the final job?
6. Look at your waste bin (trash) from this week. How much of the material is there because the color was wrong?
7. How much money do you lose every month because of color mistakes and reprints?
8. Do clients ever reject a job after you deliver it because "the color is wrong"?
9. When you send a job to a big 'print fulfillment provider', how do you prove to the client beforehand what it will look like?
10. If you could buy a tool for your shop that solved one of these problems instantly, which would you choose?
Kai Chaplin

Kai Chaplin

Kai Chaplin, the ColorBase Product Manager, is crazy for great product design, dynamic start-up environments, and building customer relationships that last. At ColorBase he strives to bring the best customer experience to the growing range of ColorBase SaaS tools that are redefining the printing process.

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