Color Concepts Announces Rebrand to ColorBase

February 4, 2023 by KaiC


Capelle aan den IJssel, The Netherlands, 6th February, 2023 – Effective immediately, Color Concepts B.V., is changing its name to ColorBase. This change reflects the company’s focus on reducing waste in the printing industry by connecting players through intelligent platforms that enable smarter collaboration, material sourcing, and color management solutions.

Those familiar with Color Concepts will recognize the name ColorBase - it is the name of the company’s proprietary database containing details on 430+ large format printers, 3700+ materials, 90+ RIPs and 1.2 million printer profiles. This core dataset is powering a series of interconnected software tools - ColorBase Labs, ColorBase Exchange, and ColorBase Toolbox - that create value for users by enabling unparalleled sharing of information between industry partners, and significantly reducing waste. The company’s decision to focus efforts on the ColorBase project makes the progression from the Color Concepts identity to ColorBase a natural evolution.

“We aim to change the world - so first, we must change ourselves. Instead of repeating the same testing and profiling over and over again, we aim to digitize our knowledge and the results of our work,” said Marco Roos, CEO of ColorBase. “To those who have followed us for the past 20 years: keep following us; we are transforming and it is exciting!”

ColorBase is committed to making the transition as seamless as possible for its customers and partners. ColorBase will continue to offer the testing, profiling and certification work that put Color Concepts on the map, alongside its new digital products. ColorBase’s mission has remained the same: to develop the digital foundation of the ‘smart’ printing industry.

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ColorBase (formerly Color Concepts) is the digital foundation of the smart printing industry. Its proprietary database ‘ColorBase’ and suite of software tools are redefining the printing process by enabling unparalleled sharing of information between industry partners and significantly reducing wasted materials, inks, and other print inputs - creating value for sellers and buyers of printed materials everywhere.



Kai Chaplin, the ColorBase Product Manager, is crazy for great product design, dynamic start-up environments, and building customer relationships that last. At ColorBase he strives to bring the best customer experience to the growing range of ColorBase SaaS tools that are redefining the printing process.