Articles by
Shelby Sapusek
Shelby Sapusek started in the newspaper industry; working in graphic design and pre-press. She’s been working in the wide-format print industry since 2011. Today, she travels to printing facilities to work with graphic designers, end users and manufacturers to improve their color management skills.
Title: Color Management Consultant, CMO of ColorCasters, LLC
ColorQuery Solution Provides Unique Customized Spot Color Matching System and Workflow
DTF printing has truly stormed the industry, revolutionizing the world of transfers. This shake-up, spearheaded by a surge of innovation from China, has sent Western manufacturers scrambling to keep up. In short, DTF is changing the game-not just in t-shirt transfers but in so many other applications as well.…
AI, Image Creation and Color – Quality Output or a Color Conundrum?
It would be difficult to find someone who hasn’t heard of artificial intelligence (AI) these days. And every day, more and more people are using AI. On the word side, it’s being used to write short stories or to spruce up resumes and cover letters. On the art side, it’s being used to edit photos…
The Process Control Cycle: How To Maintain Consistent and Predictable Color Quality
One of the best ways to achieve consistent and predictable color quality on a printer is to calibrate it and create a custom ICC profile for it. But the work doesn’t stop there. To maintain consistent and predictable color quality, you need a verifiable color management strategy that centers around process control. When you choose…
Dissecting Delta E and the Mathematical Difference Between Colors
When discussing colors, we often don’t need to see two hues or color family types next to each other to understand that they are very different from each other. We generally understand that red and green are not the same color; nor are orange and violet. However, in color science and color management, we need…
A Guide To Spectrophotometers for Measuring and Verifying Color
While the concept of color relates to our sense of sight, it usually isn’t perceived accurately with our eyes alone. To help us overcome the limitations of our naked eye, we rely on spectrophotometers for measuring color in the print industry. Why You Can’t Trust Your Eyes Alone To Perceive Color First, let’s discuss the…
Why Printer Maintenance is Important in Color Management
It was mid-summer in the Midwest. My business partner and I were driving from our home state to an adjoining one. Our mission was to spend a couple of days profiling printers for a new client. As always, we had gathered some information before we accepted the job. We knew we were going to be…