Articles by

Shelby Sapusek

Shelby Sapusek started in the newspaper industry; working in graphic design and pre-press. She’s been working in the wide-format print industry since 2011. Today, she travels to printing facilities to work with graphic designers, end users and manufacturers to improve their color management skills.
Title: Color Management Consultant, CMO of ColorCasters, LLC

Why Monitor Calibration Is Important For Color Management

As human beings, we can see millions and millions of colors with our eyes. Of course, we want to be able to recreate all those colors in our prints. But that’s impossible. While we can see all these colors, our computer monitors can theoretically reproduce about 17 million colors. Beyond that, our printing devices can…

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How To Set Up Ideal Color Management Settings For Adobe Software

One of the keys to a good color management strategy is choosing the ideal settings for your RGB and CMYK working spaces in Adobe. If you choose wisely, you can open up your color gamut and achieve better consistency between print jobs. The Defaults Upon Download When you first download Adobe Illustrator, Photoshop and InDesign,…

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